PRESS RELEASE
Shock Doctor, Inc. Partners with
SKI-Doo/BOSS Racing
Company is Official Protective Gear and Sports
Bag Sponsor
MINNEAPOLIS, (Jan. 9, 2008) –
Shock
Doctor, Inc. recognized as the global brand
leader in advanced protective products throughout
the sports industry, is proud to announce a partnership
with Ski-Doo/BOSS Racing, as the official protective
gear and official bag sponsor of the elite racing
team. Shock Doctor is also a product participant
in BOSS Racing’s 2008-2009 International Series
of Champions (ISOC) race series giveaway promotion.
ISOC is the organization promoting snocross racing
nationally, across U.S. and Canada.
“Shock Doctor is thrilled to enter into a partnership
with the nationally recognized Ski-Doo/BOSS Racing
team,” said Bill Best, vice president of product
development for Shock
Doctor, Inc. “Shock Doctor, like the BOSS
Racing team, has set the stage within their industry
by competing at the toughest level of competition
and succeeding as the front runner. We are proud
to supply our innovative Power Dry System to these
fearless athletes, who represent what we are all
about. As Shock Doctor moves into this arena,
our focus is to provide both professional and
recreational competitors with superior protective
gear.”
Shock Doctor uses advanced technology to protect
racers from injury and keep them healthy. The
unique Power
Dry System, which Ski-Doo/BOSS Racing utilizes,
allows for quick drying and deodorizing of the
team’s equipment being stored in their Power
Dry Ultra Gear Bags and Power
Dry Helmet Bags. The Power Dry System technology
keeps racers protected from potentially harmful
bacteria, by eliminating the damp environment
where bacteria thrive on sweaty Snocross equipment.
Racers can quickly dry and heat their gear in
between rides. These bags are designed for life
at the track, with compartments to house all of
the essential snowmobile gear.
The Ski-Doo/BOSS Racing team is one of the first
to experience the innovation of the new Power
Dry Helmet Dryer. Hung in the hauler or set on
a bench, to quickly dry and deodorize any type
of helmet, the Power Dry Helmet Dryer filters
warm ozonated air throughout a wet, sweaty helmet.
“The ISOC series starts in November and ends
in mid-April, during the peak of wet, cold, winter
weather at competition spots around the country,”
said Garry Querel, Ski-Doo/BOSS Racing team owner.
“Whether the team is racing in competition or
out all day in practice runs, one thing that shouldn’t
slow them down is wet gear. Shock Doctor’s Power
Dry Gear Bags are the solution, improving the
comfort of our riders during the toughest levels
of competition, at all times.”
Boss Racing has implemented “the Greatest Giveaway
in the Sport”, so fans can interact with the race
team and position themselves to win a tremendous
package at the end of the season. Shock Doctor
has contributed several products to be included
as part of the final giveaway. For your chance
to win, log on to www.teambossracing.com
after each race to answer questions. “Pass codes”
are available online. The winner will be announced
at the final race of the season, March 20-22,
2009 at Grand Geneva Resort & Spa, Lake Geneva,
WI. For more information, please log on to the
BOSS Racing Web site.
The winner of this promotion will receive the
Shock Doctor Power
Dry Ultra Gear Bag with Power Dry Blower,
Power
Dry Helmet Bag with Power Dry Blower and attachments
for gloves, boots and socks in the complete prize
package.
“This exciting promotion gives Shock Doctor an
opportunity to expand the use of our patented
Power
Dry System with a new sports category, and
continue to take our products to the extreme,”
said Bill Best. “The snocross enthusiast will
greatly benefit from the innovation and superior
technology these products bring as well as increasing
performance and comfort”.
The Ski-Doo/BOSS Racing athletes are Robbie Malinoski
#4, Dave Allard #167, and Paul Bauerly #324. The
team continues its push to dominate in the sport
of snocross.
More information on products and promotion is
available at www.shockdoctor.com
and www.teambossracing.com.
About Shock Doctor, Inc.
Shock Doctor is a global brand leader that uses
innovative technology and design to provide superior
protection and enhanced performance for people
who are passionate about their sports. In addition
to a full line of patented, technologically-advanced
mouthguards, Shock Doctor offers a comprehensive
line of innovative performance protection products,
including core protective gear for hockey, football,
baseball, soccer, martial arts and boxing; lacrosse
and motorsports equipment; and a full line of
Power Dry™ Gear Bag Systems. Shock Doctor products
are used by athletes at all levels of competition.
The company is headquartered in Plymouth, Minnesota.
www.shockdoctor.com.
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