
For Immediate Release
For more information please contact Garry Querel
@ 204.792.3771
RHINO’S ENERGY DRINK JOINS BOSS RACING
January 9, 2008- Winnipeg, MB- Ski-Doo/BOSS Racing
announced today it has signed a sponsorship deal
with Rhino's Energy Drink of North America. The
collaboration will seek to expand Rhino's Energy
Drink’s visibility in the United States and Canada
- as part of Rhino's recent product launch here
in North America.
Rhino's Energy Drink is a premium beverage, widely
popular in Europe and known for its commitment
to the world's top motorsport athletes. The industry's
best-tasting energy drink, Rhino's, is gaining
momentum here in the US recently becoming the
brand of choice for several retailers, bars, clubs,
hotels and casinos including MGM Grand and Mandalay
Bay in Las Vegas.
BOSS Racing's Robbie Malinoski will pilot the
Rhino’s logoed Ski-Doo during the upcoming snocross
feature of Winter X Games 12.
"We are very proud to align ourselves
with such a high-quality, vitamin-rich energy
drink like Rhino’s, as we are aware of the immense
impact these sponsorships have on our fans. The
support of such a large and well respected company
is validation of our hard work and intense efforts
to be the best." - BOSS Racing Team Owner-
Garry Querel
"Snocross, as a featured event of the
X Games has worldwide appeal and offers a rapid
way for Rhino's to expose both extreme sport and
Powersports fans to this exciting and powerful
brand. It is a terrific testament to our product
to gain the favor of the BOSS Racing crew and
serious pro level athletes like Robbie Malinoski."
-Joe Zymblosky, Director of Marketing for Rhino's
Energy Drink, North America.
There’s a new party animal in
town… please visit their website at:
www.rhinos-energy.com
In addition to Rhino’s Energy Drink, the Ski-Doo/BOSS
Racing team has assembled a phenomenal list of
industry allies by signing agreements this season
with FXR, FLY Racing, Carlisle Belts, Camoplast,
VP Race Fuels, Stud Boy, Oakley, Curve Industries,
Legend Trailers, Collett Communicators, Wahl Brothers
and V-Force Reeds. Acquaint yourself with their
products by visiting us on-site during race events
or reading more on our team website; www.teambossracing.com.
We also encourage you to log on to www.ski-doo.com
to access more specific details on the equipment
and technology utilized by our specialized team.
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