BOSS Racing Creates Exciting Giveaway Promotion!

For Immediate Release - September 5, 2008

For more information please contact Garry Querel @ 204.792.3771

Winnipeg, Manitoba- BOSS Racing is pleased to announce the development of an exciting giveaway promotion. One lucky winner will receive a complete prize package at the end of the season, which will greatly change the way they spend their time outdoors!

The Details
Participants will log on to www.teambossracing.com after each snocross event where SKI-DOO/BOSS Racing competes. Participants will be asked a series of challenging questions. Upon answering these questions correctly participants will then be qualified to enter the next round. This will continue throughout the season until the final race- where a winner will be randomly drawn from all qualified entries. There will be “pass-through” codes available through qualifying retailers, print publications and event locations, these codes will automatically qualify participants for the next round.

A total prize package is being assembled and will be announced in its entirety at the first ISOC race of the season, in Duluth, Minnesota. Numerous sponsors are contributing elements to the overall package. To find out what, you have to log on to the website as the season nears.

This is really innovative. It’s an exciting way for our fans to be deeply engaged in our race events, and promotes our sponsor’s products powerfully to our powersport demographic. In collaboration with these sponsors, we are going to change somebody’s life at the end of the race season!- Garry Querel, Team Owner

One of the goals of the promotion is to increase sponsor visibility, website traffic and ultimately increase sales. Sponsors have thoughtfully considered their contribution to the program and are offering prizes which will strongly appeal to the outdoor recreational enthusiast.

Each sponsor has markedly ramped the promotional value for all other contributors, by providing its own marketing of the giveaway, whether that be inclusion in catalogs, literature distribution to current customers, trade show visibility, at–retail promotions, website exposure or print visibility… it all adds up to a incredible marketing tool for all involved. Sponsors are being added weekly.